250% hike in takeaway food

12th January 2009, 10:12am

Online takeaway orders from local restaurants grew over 250% in 2008, the online Just-Eat Group has revealed.

The online group, which has over 2000 active UK restaurants, processed more than £7.5 million worth of takeaway orders during 2008, with more than £100,000 sold on the 1st of January this year alone.

David Buttress, chief executive officer of Just-Eat.co.uk, commented on the boost: "Dominos' figures show that their online ordering had grown by 74% in 2008, supporting our own evidence with Just-Eat achieving growth of more than 250% for the same period. Furthermore we are expecting this growth to continue in 2009 when Just-Eat will service over 2 million orders as Britons continue to enjoy stay-at-home meals.

"In a harsh climate for many businesses, local restaurants are, like their chain restaurant competitors, waking up to the potential of online ordering and partnering with us at a fantastic rate. We plan to again double the number of restaurants featured on Just-Eat over the coming year."

Local restaurants are increasing their web presence with the use of sites such as Just-Eat.co.uk as a medium to market themselves to an increasingly web-savvy and cash-strapped population.

Just-Eat have a large and increasing variety of cuisines now on-line including Japanese, Korean and Jamaican as well as the more common Chinese, Thai, Italian and Indian.

www.Just-Eat.co.uk currently operates in five counties across Europe processing orders for an average of more than 30,000 meals each day.

The service supplies customers with a large directory of varied restaurants and eateries in their area, which when selected provide the user with a full on-line ordering system with up-to-date menu's including prices.

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