1000th PubAid pub sought for £250 prize

23rd March 2010, 10:19am

PubAid, the industry wide initiative to encourage pubs up and down the country to register the fundraising activities they undertake, has almost reached the milestone of 1,000 pubs registered.

As an added incentive, one of the founding companies behind the idea, Captiva Marketing, is offering an extra £250 to go to the charity of the pubs choice.

Managing director, Jason Wollington said: "We have been delighted at the way so many pubs have taken a couple of minutes to register the monies they raise at pubaid.com.

"However this idea is just trying to keep the momentum of the initiative going and also to add a few pounds to the tens, if not hundreds of millions of pounds that pubs and their customers raise for local and national charities every single day."

The industry wide initiative, which aims to counter negative and misleading stories, that regularly appear in the news, about the licensed retail sector, has proved to be a phenomenal success. PubAid has seen almost £3million of charitable donations registered and continues to gain momentum as more and more licensees register their pubs and make their pledges at the completely free to use website.

Registered pubs planned fundraising activities range from weekly quizzes and charity nights to motorbike egg runs and 24-hour darts marathons. However, no matter the activity or the monies raised, every event is just as important as the next in ensuring the charitable work of our sector no longer goes unrewarded and unrecognised.

A spokesperson for PubAid commented: "At a time when every headline seems to be a negative one, it is vital that we continue to tell the media just how much good comes from the licensed retail community and re-establish ourselves as a core feature of every village, town and city.

"We are astounded by the response we have received, and are continuing to receive, from licensees across the country and are certain that PubAid will not fail to result in generating endless column inches of positive stories about the generosity of our charitable industry."

Click here to submit a comment!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@eatoutmagazine.co.uk.