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“Butter Rosettes” now rebranded “Kerrygold Catering”

12th September 2007, 1:03pm

With effect from October 2007, IDB Deutschland’s (The Irish Dairy Board) line of frozen unwrapped butter portions previously named “Butter Rosettes” – including rosette, golf ball and football shapes produced with unsalted, slightly salted and with fresh herb butter, is to be sold under the Kerrygold Catering brand.

At the same time a new rectangular-shaped portion with the original Kerrygold logo, will be added to the range.

The IDB range of Butter Rosettes has many features and benefits which include: 12 month shelf life in the freezer, precise cost and portion control, improved presentation and much reduced packaging.

Butter Rosette portioned butter will now be sold as Kerrygold Pure Irish Butter Portions targeted towards banqueting and event catering.

Kerrygold Pure Irish Butter is made using milk from selected Irish dairy farms, this results in an excellent quality milk, and contributes to the special aroma and colour of the Kerrygold butter.

Made with no added ingredients, Kerrygold Pure Irish Butter has a natural, golden colour and is particularly aromatic and easy to spread.

This exciting development will be announced on the company website and in

advertisements appearing in the trade press, as well as in direct-marketing and public relations campaigns.

For more information about Kerrygold Catering, please visit: www.kerrygold-catering.com

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