£500 a pop and 55% alcohol – but BrewDog's beers sold out in four hours

26th July 2010, 11:11am

The co-founder of BrewDog, James Watt, is drinking up success after his launch of the world's “strongest” and “most expensive” beer saw all 12 bottles sell out in less than four hours.

The beers, which were launched by the Scottish brewery company in their "End of History" campaign were served inside stuffed dead animals such as squirrels and cost between £500 and £700 each.

And according to the website socialmention.com, the beers have become something of a 'Web sensation" with the site featuring "hundreds of mentions every minute".

The beers have gained further media kudos after featuring across major websites including the BBC and The New York Post.

One purchaser, Chris Mair said: "It's going to be part of brewing history, even if the ABV is raised on a beer, no other brewery would think of challenging orthodox concepts of what a beer is in this way, and they are even less likely to insert it in to a dead animal.

"Is it a good thing? No idea, but BrewDog have always gone out of their way to be creative, and by being creative you will inevitably offend someone's sensibilities."

Related Articles:

• 07 Sep 2010 - Ale Aid campaign raises cash for charity – while giving local brewers a boost
• 22 Jul 2010 - BrewDog unveils strongest and most expensive beer in the world
• 22 Jul 2010 - BrewDog unveils strongest and most expensive beer in the world
• 04 Dec 2009 - Beer by Brewdog banned from UK bars
• 05 Nov 2009 - Minimum alcohol pricing will target cheap supermarket products
• 28 Jul 2009 - UK’s strongest beer is “utterly irresponsible”

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