£1 million revamp for Travelodge website

30th May 2008, 4:34pm

Travelodge has launched a new website as part of a £1 million revamp of Travelodge.co.uk.

New functions of the website includes reducing the room booking process by 50%, an enhanced search facility which allows customers to easily find saver £19 and £29 rooms, and the launch of 'Explore UK' which allows customers to view all attractions, sporting events, festivals and events.

The website drives over five million reservations each year and attracts over half a million users every week. In just over six months it has doubled its registered members to over two million. 87% of Travelodge room bookings are conducted online.

In a recent report by hotel experts Melvin Gold Consulting it was reported a UK budget hotel will be built, opened, or converted every three working days for the next 20 years.

The budget sector is set to treble by 2027, growing up to ten times faster than the rest of the hotel industry.

The study recorded the total number of accommodation rooms in the UK at 729,000, with the budget sector currently accounting for 85,665. This figure is expected to increase to 225,400 rooms, representing 26.3% of the market by 2027.

This year the hotel chain will open 44 new hotels and locations include London Euston, Glasgow, Cardiff, Chester and Torquay.

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